Top Question & Answer site for Digital Marketing Interview Preparation

Q. What is search Engine and List an example of search engines ?

A. Search Engine is a web application, which help users to find right information whenever a user search for a query on the web application. Every web application has its own rules and regulation and it works according to that algorithm.

Example – Yahoo, Google, Bing, Duckduckgo

Q. What is Digital Marketing ?

A. Digital marketing refers to Marketing of a Product through Digital ways. Simply, it is a medium to promote a product through different different digital channels.

Q. Do you know SEO types ?

A. There is two type of SEO…

On Page SEO And Off Page SEO

Q. What is SEO, Describe briefly ?

A. SEO, stand for Search Engine Optimization. We use SEO, to increase rank of our website in google SERP Page. SEO helps us to get more traffic on our website.

Q. Name the Popular SEO Techniques ?

Mainly three type of SEO technique is popular

  1. White Hat SEO
  2. Black Hat SEO (Negative SEO
  3. Grey Hat SEO

Q. What is difference between Black hat & White hat SEO ?

A. In White Hat SEO, we work according to search engine guidelines and keeps users intent in mind.

In Black Hat, we optimize our website without following search engine guidelines, it is done only for website ranking purpose, it is not good as well.

Q. Provide examples of Black Hat SEO Techniques ?

A. Keyword stuffing
Links from spam sites
Low quality of duplicate content
Low quality of duplicate content
Cloaking
Google Bowling etc.

Q. What is Meta tag ?

A. The meta tag is the essential elements in HTML that interact and describe to search engine what a web page is about.

Q. What is Meta Title

A. Meta Title tag is an important factor for SEO and Click Through Rate (CTR). It helps the user to understand the content of a webpage. It is the main headline of the webpage content which must contain the main keyword in it.

Q. What is Meta -Description ?

A. Meta Description is a small summary of the webpage content for a better understanding of the webpage.

Q. What is Meta- Keywords ?

A. Meta Keyword is the HTML code of a Web page that helps search engines to understand what the topic is about.

Q. What are the limitations of title and description tags in Google, Yahoo, Bing & Ask.com?

A. Every search engine has its own rule, regulation, algorithm and limitations for meta title & description.

Google.com: Description length 150-160 characters & Title length 50- 60 character.

Yahoo.com: Description length 155-165 characters & Title length 60-72 character.

Bing.com: Description length of 155 characters & Title length 65 characters.

Ask.com: Description length of 312 characters & Title length 70 characters.

Q. What is 301 and 302 redirect and effects of redirects on SEO?

301 redirect is used to sends the message to search engines that a website or page has been moved permanently. In this Link Juice pass through from old URL to New URL.

302 redirect tells the search engines that a website or page has been moved temporarily. In 302 redirect SEO Link Juice not pass from old URL to New URL.

Q. What is the robots.txt file?

A. Robots.txt is a file which allows or disallow crawler from crawling a webpage of the website.

Q. What is Sitemap and types of sitemaps?

A. A sitemap is the list of webpages which help search engines find, crawl and index all of your website’s content. Sitemaps also tell search engines which pages on your site are most important.

There are four main types of sitemaps:

Normal XML Sitemap:
Video Sitemap:
News Sitemap:
Image Sitemap

Q. How to Restrict Search engine Spider’s to Crawl a URL?

A. It can be Done by three Ways:

Robots.txt
rel=nofollow
Robot Meta Tag:

Q. What is difference between SEM and SEO?

A. SEO is used to get the top position in SERP and organic traffic to a website. It does not involve paid marketing.

While SEM is done to get instant result. It involves the use of Google AdWords and other paid channels of advertising..

Q. What are the top 5 most important on-page factors according to you?
A. Top 5 most important on-page factors are –

Meta tags (Title, Description, Keyword)
Bounce Rate
Website speed
Image Optimization
Content Optimization

Q. What is LSI Keywords?

A. LSI stands for Latent Semantic Indexing. It’s a data retrieval technique which finds a connection between words and related words of the main keyword.

Q. What is SERP?

A. SERP known as Search Engine Result pages. It refers to the pages shown on the search engine when a query is made on a search engine.

Q. Explain long tail keyword?

A. Phrase that contains more than 4 words to make search intent highly specific.

It involves all main short tail keyword with high volume and competition and a low-value specific keyword.

Q. What is Canonical URL?

A. It means that your website can be accessed from multiple URL.

Such as

www.example.com
example.com/
www.example.com/index.html
example.com/home.asp

Q. What are backlinks?

A. Backlinks are the link that shifts a user from one URL to another. It is also called incoming links

Q. Difference Between Do follow and No follow backlinks with Syntax?

A. Do follow links are those link that passes link juice from one site to another

No follow – No follow links are those links which restrict crawler to crawl that web page which results in no exchange of link juice between the two.

A. What are inbound and Outbound links?

A. Inbound links means doing internal linking in your website.

Outbound links also called external links, it means when we exchange links with others.

Q. What is the Google Algorithm and Its Major Updates?

A. Panda
Launch date: February 24, 2011
Hazards: Duplicate content, thin and plagiarized content, tool generated text content, keyword stuffing
Penguin
Launch date: April 24, 2012
Hazards: link from irrelevant sites, links with over-optimized anchor text
Hummingbird
Launch date: August 22, 2013
Hazards: Keyword stuffing; low-quality content
Pigeon
Launch date: July 24, 2014
Hazards: Poor on- and off-page SEO
Mobile Friendly
Launch date: April 21, 2015
Hazards: Non-responsive website, poor mobile usability.
Rank Brain
Launch date: October 26, 2015
Hazards: lack of query specific and searcher intent, shallow or thin content, poor UX
EMD Update
Launch date: September 2012
EMD Stands for Exact Match Domain prevent low-quality website or webpages to rank on SERP just because they have exact match key phrase in their domain name.
Pirate Update.
Launch date: August 2012
prevent sites with many copyrights claims to rank on search engine result pages, as filed through Google’s DMCA system
Learn More: Google Algorithm Updates

Q. What is AMP?

A. AMP stand (Accelerated Mobile Pages) it is an open source coding standard which makes a website load faster on a mobile phone.

Q. What is keyword density, how to calculate and Ideal Keyword Density range?

A. Keyword Density is the percentage of a particular keyword appears on a web page.

Keyword Density= how many times a keyword repeats in an article / total length of an article *100

Keyword Density Range: 3%

Q. What is the Disavow tool and how to disavow negative link of a website?

A. Google disavow link allow a publisher to inform Google to not count a certain type of links from a specific website.

Q. What is CTR how to calculate it and boost it?

A. CTR stands for click-through rate

CTR is calculated by link click divided by impression*100

Methods to boost CTR

Write an interesting headline.
Use your main keyword in the title tag
Use modifiers such as best, buy, step-by-step, comprehensive guide current year etc.

Q. What is content marketing?

A. Content marketing is a process of creating and sharing content such as (video, ppt, blog, infographics, podcast etc.) to increase our brand visibility to the target audience.

Q. Differences between bounce rate pogo sticking and bounce rate?

A. Pogo sticking – When a user searches a term visit a website and quickly hit back and start visiting a different website is termed as pogo sticking.

Bounce Rate – Bounce rate means a user leave the page without click on any internal link. If a user found its answer in one post than there is no need of clicking the internal link of the website.

Q. What is Alexa Rank in SEO?

A. Alexa is a website, An Amazon company that rank a website on the basis of traffic they gain.

Q. List some tools for keyword research and analysis?

A.

https://kwfinder.com/
https://keywordtool.io/
https://keywordshitter.com/
https://soovle.com/
https://neilpatel.com/ubersuggest/
https://answerthepublic.com/
Keyword everywhere extension
Keyword planner

Q. List the activities we perform in Off-page SEO?

A. Forum Posting
Blog Posting and Guest Blogging
Blog Commenting
Article Submission
Classifieds
Business Listing
Review Posting
Directory Submission
PPT, Video, PDF and Image or Infographics Submission
Social Bookmarking (SBM)
Social Media Engagement

Q. What is cloaking and what is the purpose of clocking?

A. Cloaking is a technique in which user and search engine crawler see the same web page as different pages such as using hidden text means the color of text and its background is same which is not visible for human eye but crawler can see it because crawler looks for the source code of a webpage.

Its purpose is to boost the rank of a website on the search engine for certain keywords.

Q. List some Popular SEO Tools?

A. Long Tail Pro
Google Keyword Planner
Google Search Console
Woo Rank
KWFinder
Screaming Frog SEO Spider
Moz Pro
Ahrefs
SemRush
Buzzsumo
Google Analytics

Q. What is the URL and how to Optimize it for SEO?

A. URL (Uniform Resource Locator) Each World wide web page has its unique address called URL.

URL should be short (3-5 words).
Must contain main focus keyword of the web page.
User-friendly easy to remember.
it should not contain the published date and any special symbol except these two hyphens (-) and forward slash (/).

Q. Popular SEO Blogs to follow for a digital marketer?

A. Search Engine Journal (SEJ)
Search Engine Land
Search Engine Watch
Moz
Ahrefs
Neil Patel
Backlinko (Brian Dean)
Content Marketing Institute
Hubspot etc.

Q. What are the SEO Audit and list website to do that?

A. SEO audit is done to check health of a website. it is done to optimize website visibility on Search Engine.

Q. What is Google My Business?

A. We use it to list business into the Google search engine which will help you to increase your website visibility.

We add business details, phone no. direction or location of your store which can be easily accessed by your customers.

Q. What is Google trends?

A. Google trend is used to understand the trend of a keyword in all over the world and in certain regions of the world too

Google trends us real-time search data which will help you to understand the search behavior of users based on time.

Q. What is Rank Brain?

A. Rank Brain – It is an Artificial Intelligence-based Algorithm which uses Machine Learning for better understand of searcher intent and provide better result after understanding the context of websites.

Q. What is Crawling?

A. Crawling is an automated process in which search engine crawlers read and filter webpages for better indexing.

Q. How to Optimize an Image for SEO purpose?

A. Use Compressed Images to decrease load time.
Use Alt tag in Images.
Use filename and title.

Q. What is RSS Feed and how to create RSS Feed?

A. RSS stands (Rich Site Summary or Really Simple Syndication). It feeds enable publishers to syndicate data automatically.

Q. What is Domain Authority and Page Authority?

A. DA– Domain Authority is the overall backlink strength of the Website Domain. Da is a ranking score developed by MOZ range between 0-100 higher score consider as better.

PA– Page Authority is the backlink strength of a web page. Pa is also developed by MOZ. The range between 0-100 higher is considered as better.

Q. What is Citation Flow and Trust Flow?

A. Citation Flow is a prediction of how influential a URL might be based on how many websites link to it.

Trust Flow is a prediction of how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors.

Q. What is Google PageRank?

A. Page rank is developed by Google which is a calculative software which determines Relevancy of a web page based on how many quality links they have.

Q. What is Google Analytics?

A. It is the most useful tool in term of analysis of traffic based on factors such as real-time user, Demographic User, page views, bounce rate, sessions etc. which help webmaster to track and monitor the behavior and traffic.

Q. What is Google Search Console?

A. Google search console is a free tool provided by Google. It allows webmasters to monitor crawl pages, index posts, crawl stats, site links, etc.

Q

Leave a Reply

Your email address will not be published. Required fields are marked *

Plugin Key: b765cdeed62053f374970cb78ef3cc56
%d bloggers like this: