Today, we will discuss about SEM (Search Engine Marketing). What is Search Engine Marketing. How SEM works and How it is beneficial for our blog or website.
Let me clear it that, SEM stands for Search Engine Marketing. SEM is used to drive traffic on our website through paid program.
What is SEM (Search Engine Marketing)
SEM is the process of receiving traffic on our website through paid program.
Search Engine Marketing, is used to run paid ads on search engine to get traffic on website, in lieu of receiving traffic we have to pay some amount to search engine.
We use many method to run ads on search engine, we are describing below.
- Paid Search Advertising
- Paid Search Ads
- PPC (Pay Per Click)
- CPC (Cost Per Click)
- CPM (Cost Per Thousand Impressions)
Google Adwords is the most popular paid search platform to run add. Most of the people in the whole world use Google Ad-words to run ads. With the help of Google Ad-words, you may get your ads shown in the other search engine as well.
Search Engine Marketing has many activity, some are given below
- Social Media Marketing
- Search Engine Optimization
- Search Re-targeting
- Submitting sites to directories
- Managing paid listing in search engine.
With the above activities, search engine marketing help to get website traffic quickly. In Simple Words, SEM is used to get instant traffic or instant result.
How SEM is usefull for Blogs or Website
If you are a small kind of blogger, like hobby blogger, personal blogger, then you do not need to do SEM on your blog or website. Instead of this, If you are a professional blogger or you are having a website that sells something like product or service or want to earn money through blogging or website. Then you need to do SEM. SEM helps you to get instant traffic on your blog. SEM will help you to interact new customers quickly and you may achieve your target of good traffic easily.
So now, I hope you have understood that what is SEM, and how it is useful or you. Friends, once again you are welcome Rision Digital. Friends if you like the article, then please do share it with your friends. If you feel any concern then do write us on email.