In the world of digital marketing and internet the word “SEO” is very important. Any company that sell their Product and services online, spends millions of amount on just SEO. Hence let’s know, what is this SEO ?
Today we are going to tell you what is SEO in very simple words. Please read this post carefully.
SEO has full form as “Search Engine Optimization”. Which is directly related to the search engine. There are rules in SEO, to bring your website to the top in the search engine so that traffic can increase on our website. Adhering to these rules, will help your website to appear on the first page in the search engine.
In SEO, we work hard to bringing the website to the first page of search enigine result page. It is important as well because most people prefer to visit the website that comes on the first page and for this we have to follow Seo technique.
Any company or person makes his website so that he can sell his service and product, but if traffic does not come on his website, then how will not be able to sell his product. So we have to do search engine optimization to get our website to the first page that will help us to increase traffic on our website.
If we get good traffic on our website then our online earning increases due to increase in traffic on websites. Increase in website traffic increase the value of the website in the search engine, which increases the ranking of the website.
See for example – Search Engine Optimization is exactly like Traffic Rules. To run the traffic smoothly, we need to have road map so that people do not face any problem and they can quickly reach their destination by choosing their right path.
In the same way, Seo is also a search engine Traffic Rules. When someone searches for anything, he gets the right information quickly. Seo is like a road map of search engine.
Both Seo and traffic rules work for people. So that our journey could become good. Like, if someone search for “what is seo” but the result that comes is about something else or different, then you have to search again and again which means that your journey and user experience is poor.
Therefore, the google search engine uses Seo factor to increase its user experience so that it can give information fastly and correctly to their user.
Every search engine has its own seo factor and rules . In today’s time, Google is the largest search engine which is the most used in the whole world. Google works on more than 200 Seo factor.
If you want to understand Seo in Clear WORDS, then you should know that Google likes the content that the users likes to read. Whose content automatically goes to the first page and if your content not liked by users, then it slowly goes down. Google Search Engine works according to this way and this is the most important factor of google Seo.
Let’s Know What is a search engine
First of all it is very important for you to know what is the search engine. A search engine is such an alogrithum that works to give the correct information for the information we have searched on the internet, for which it fastly crawl, index and rank the information in its data base which is called SERP (Search engine Result Page). Seo has a huge role to bring any page to the top in the search result. google, yahoo, bing is all this search engine.
SERP – When you search in any search engine like what is Seo Hindi then the list that comes after it is called Search Engine Result page i.e. SERP.
In today’s time, the google search engine is the most popular because if we have to search anything, then we use google search engine. More than 70 Percent people in the world use google.
Do you know that when you search anything on google, google uses 200 factor to give you the best result, which is according to these criteria of article google, same is shown on the first page of google. Which you can get exactly the right information.
Just like if you search for “what is seo” then the search engine brings you the crawling and indexed ranking list in front of you. The bots and spider of the search engine crawl and index for 24 hours continuously and make their ranking list. And as soon as you do some search, then you see it on the search engine result page (SERP).
How Search Engine Works
Let me clear that, all search engines have different technic to work. But every search engine works in three steps.
Search engine optimization has two importent factors. First of all, let me tell you about on page Seo because it is the most important factor to increase organic traffic on the website.
When you optimize your website according to Google Algorithum, the work that is done on it is called on page SEO.
By doing this, your organic traffic increases. When you modify or direct your website by searching keyword on google is called organic traffic. It is most important in SEO work.
With the help of SEO you can optimize your website to get organic traffic. As on page SEO has many factors, we are going to tell you some common factors below.
- website design
- website speed
- Website Structure
- Website Favicon
- Mobile-friendly Website
- Title Tag
- Meta Description
- Keyword Density
- Image Alt Tag
- URL Structure
- Internal Links
- Highlight Important Keyword
- Use Heading Tag
- Post-Good Length
- Check Broken Links
- SEO Friendly URL
- Google Analytics
- Social Media Button
- HTML Page Size
- Clear Page Cache
- Website security HTTPS etc
Off Page Seo
To get rank your website and post in the search engine result page, by doing internal linking and more on the internet is called off Page SEO.
When your post gets the quality back link and it push you website on the internet first page, thus search engine increases the ranking of that post.
Off- Page Seo will help you to increase the traffic of your website by increasing the ranking of your post. There are many ways to do Off Page SEO.We are telling you how to do some ways of off page SEO.
- 1.Social Networking Site
- Facebook page
- Facebook group
- Google plus etc
- 2.Social Bookmarking Site
- Delicious etc
- 3. Classifieds Submission Site
- 4. Guest Posting
- 5. Blog Directory Submission
- 6. Forum Posting
- 7. Blog Commenting
- 8. Search Engine Submission
- 9. Video Sharing site
- 10. Photo Sharing site
- 11. Question and Answering Site
Type of Seo Techniques
- White hat seo
- Black hat seo
Seo Techniques are also of two types. It is very important for you to understand. If you do not understand this, then instead of increasing traffic, you may damage your website.
Let me clear you that there are two types of seo technique. One that follows the guidelines of every search engine and the other which is contrary to the search engine guidelines, which has been named white hat seo and black hat seo.
What is white-hat Seo
There are two ways of doing everything. A bad and a good or a shortcut and a straightforward way in the world of internet also, seo techniques works in this way.
Now it depends on us which way we choose to work. If we go on a shortcut or a bad path. Then we can never reach our destination even if we reach our destination directly. On a good path, even if it takes a little longer but it add value to our website.
White hat seo is known to follow the rules or google algoritum that will lead you to become a successful and famous blogger. For this, you have to do SEO of your website and post according to the rules of Google or all other search engines.
If we tell you in a line, then every search engine has some guidelines and rules. We have to do the search engine optimization of our website only by following them. Which we call white hat seo. This is very important for our website.
How to use white hat SEO Technique
You must have heard from your every blogger saying that content is King. Because if your written article is quality content and not quantity, then it will automatically rank in the search engine. This is the biggest example of white hat SEO.
The website which opens quickly that benefits more from the search engine than the rest of the website.
Easy and Good Navigate
The more well designed and easy the structure of your website and post is, the more users will like it. Google also like the website which is liked by users.
Title and Meta Description
The title and Meta Description of the post should be kept according to the same post. Do not repeat keywords in Title and Meta Description. And use only the related keyword from the post in your Meta Description.
Every Search Engine works on Keyword, But you have to utilize keyword wisely in the post.
- Post Title
- Post URL
- First paragraph of the post
- Text of the post
- Heading Elements like as H1,H2,H3 etc
- Meta Description
- Image alt tag
- Last paragraph of the post
It is very important to take care of keyword density while writing your post. Otherwise your white hat SEO post will be changed to black hat. So use only 2-5% of keywords in your post. And use the related keyword only from that post.
Quality back linking and link building
Getting link building and back-link for your website from the same website as yours increases the rich of your website in the search engine. It is used both as black hat and white hat seo. If you make a link to your website in a natural way, then it is white hat seo, Otherwise black hat SEO
So friends, you must have now understood what white hat SEO is and how to use it. This is a method that every blogger has to follow. So you too follow it. And if you find this post helpful and useful, then if you like our article, then share it with your friends on social media and then if you face any problem then please feel free to write us on email.